ROMAN SAHAKOV

D2C ENTREPRENEUR & OPERATOR

I build D2C businesses.And help others
build theirs.

I operate a portfolio of ecommerce businesses. Through D2C Game, I teach founders how to launch, grow and run their own—with practical frameworks shaped by the work itself.

Explore my businesses My approach

Based in Yerevan. Building across markets.

Original photograph of Roman Sahakov seated in an armchair
Roman SahakovD2C entrepreneur · Operator · Founder, D2C Game
OPERATING BUSINESSES. SHARING THE LESSONS.

MY CURRENT WORK

Operating brands.
Teaching founders.

Two connected parts of my work: building ecommerce businesses and helping others build their own.

BUILD & OPERATE

Sahakov
Commerce Group

We build and operate D2C ecommerce businesses across consumer categories, from established brands to new ventures.

Chess & games
Women’s accessories
Connectivity
Automotive
Home & bath
Established brands + new venturesFrom validation to growth
TEACH & MENTOR
by Roman Sahakov

Where I teach what I practice: practical education, coaching and frameworks to help founders launch, grow and run their own D2C businesses.

THE D2C BUSINESS SYSTEM

Find the opportunity

Market·Product·Offer

Build the customer engine

Funnel·Traffic

Grow with control

Economics·Scale

Built from operating experienceExplore D2C Game

Operating experience across
my own projects over time.

$20M+Cumulative
project revenue
18Countries served
Original portrait of Roman Sahakov wearing a black blazer, with his arms crossed.
Roman SahakovD2C entrepreneur & operator

EXPERIENCE BEHIND THE FRAMEWORKS

Built through
operating.

Building and running ecommerce businesses has shaped how I think about demand, growth and profit. The frameworks I teach come from that work—including the mistakes.

  • Built and launched

    Turning ideas into products, offers and stores.

  • Managed and grown

    Working through customer acquisition, teams and daily operations.

  • Diagnosed and improved

    Understanding what worked, what didn’t, and what needed to change.

HOW I APPROACH A BUSINESS

Find the constraint.
Make the next move.

I look at the whole business to find what is limiting progress. Then I test one change and measure what happens.

Illustrative wooden chess set with a walnut king and pale knight on a chessboard.

HYPOTHESIS · OFFER

Buyers may not see the value.

ILLUSTRATIVE EXAMPLE · CHESS & GAMES

  1. 01

    Read the signal

    Visitors arrive, but few add the product to their cart.

  2. 02

    Investigate the cause

    The page lists features, but doesn’t explain why this set is worth choosing.

  3. 03

    Test a focused change

    Make the value clearer. Measure conversion and profit to see whether it helps.

Diagnose→Test→Measure→Repeat

THE WHOLE BUSINESSAlways in view.

MarketMarketProductProductOffer — focus of the illustrative exampleOfferFunnelFunnelTrafficTrafficEconomicsEconomicsScaleScale

TAKE THE NEXT STEP

Let’s connect.

D2C GAME
by Roman Sahakov

Build your D2C business.

Explore the frameworks and coaching I share through D2C Game.

Explore D2C Game
CONTACT ROMAN

Start a conversation.

For partnerships, speaking invitations or a business idea you’d like to discuss.

Roman Sahakov

D2C entrepreneur & operator

© 2026 Roman Sahakov

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ROMAN SAHAKOV

D2C ENTREPRENEUR & OPERATOR

I build D2Cbusinesses.And help others
build theirs.

I operate ecommerce businesses and teach founders to launch, grow and run their own through D2C Game.

Explore my businessesMy approach
Original photograph of Roman Sahakov seated in an armchair.
Roman Sahakov

Based in Yerevan. Building across markets.

MY CURRENT WORK

Two directions.
One foundation.

BUILD & OPERATE

Sahakov
Commerce Group

Building and running D2C businesses across different product categories.

Chess & games
Women’s accessories
Connectivity
Automotive
Home & bath
Established brands + new ventures

TEACH & MENTOR

by Roman Sahakov

Helping founders launch, grow and run their own D2C businesses.

THE D2C BUSINESS SYSTEM

Find the opportunity

Market·Product·Offer

Build the customer
engine

Funnel·Traffic

Grow with control

Economics·Scale

Explore D2C Game

Across my own projects over time

$20M+Cumulative
project revenue
18Countries
served

EXPERIENCE BEHIND THE FRAMEWORKS

Built through
operating.

Original portrait of Roman Sahakov wearing a black blazer, with his arms crossed.
Roman SahakovD2C entrepreneur & operator

The frameworks I teach come from building and running ecommerce businesses—learning what works, what fails, and what to change.

  • Built and launched

    Turning ideas into products, offers and stores.

  • Managed and grown

    Working through customer acquisition, teams and daily operations.

  • Diagnosed and improved

    Understanding what worked, what didn’t, and what needed to change.

HOW I APPROACH A BUSINESS

Find the constraint.
Make the next move.

I look at the whole business to find what is limiting progress. Then I test one change and measure what happens.

Illustrative wooden chess set with a walnut king and pale knight.
ILLUSTRATIVE EXAMPLE · CHESS & GAMES
  1. 01

    Read the signal

    Visitors arrive, but few add to cart.

  2. 02

    Investigate the cause

    HYPOTHESIS · OFFERBuyers may not see the value.

    The page lists features without explaining why the product is worth choosing.

  3. 03

    Test one change

    Clarify the value, then measure conversion and profit.

DiagnoseTestMeasureRepeat

TAKE THE NEXT STEP

Let’s connect.

by Roman Sahakov

Build your
D2C business.

Explore the frameworks and coaching I share through D2C Game.

Explore D2C Game
CONTACT ROMAN

Start a conversation.

For partnerships, speaking invitations or a business idea you’d like to discuss.